Zero West 

Zero West is a hypothetical resort on Vancouver Island, British Columbia striving to be as zero waste as possible. This company offers affordable and relaxed accommodation in the midst of the gorgeous scenery the west coast provides. With ocean views and forest trails it provides the full Vancouver Island experience for those looking for a weekend getaway or visiting from abroad.

Zero West: Primary Logo

Primary logo

Zero West: Secondary Logo

Secondary logo

Zero West: Text only logo

text only

This is an extensive brand identity project, looking at every area where the brand would be presented. The branding combines bright colours, interesting typography, illustrative elements, local landscape photography, and sustainable packaging alternatives to communicate the theme of a “naturally accommodating” resort. 

Zero West is striving to provide natural accommodation that is accessible for people of all ages. Often the resort experience on Vancouver Island is aimed at those looking for a couple’s getaway or anniversary destination. Zero West provides a resort for friends and family to have a getaway together and enjoy the west coast without the typical spa resort feel.



Zero West: Patterned Strapline
Zero West: Favicon Strapline
Zero West: Icon strapline


Zero West: Business Card Design
Zero West: letterhead design
Zero West: Giftcard Design

Illustrative elements

in context

Zero West: Hotel Lobby Sign
Zero West: floor number sign
Zero West: Towel Design
Zero West: Wooden Keycard Design
Zero West: Branded Soap
Zero West: Coffee tin and mug
Zero West: Logo Stamp
Zero West: tote bag design
Zero West: Wine Label Design
Zero West: stationery design